Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: YouTube Ads Specialist (Media Buyer) who will be responsible for managing company YouTube ad campaigns and creative testing through Google ads manager. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, scaling budgets while maintaining targeted KPI’s.
Location: Remote
What You’ll Be Doing:
- Set-up, manage, execute, and analyze YouTube ad campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
- Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments.
- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for conversions.
- Perform regular tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
- Participate in innovation and improvement of team systems and advertiser campaign and launch flows.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Highly knowledgeable with Google Ads platform, bidding and targeting, keywords and audience research, ad creative testing.
- Experience in maintaining and growing large spending accounts.
- Hardworking with a high level of accuracy and attention to detail.
- Competitive analysis and recommendations.
- Openness and ability to learn new concepts and systems quickly.
- Proficient at managing multiple projects and able to organize, prioritize and structure workload.
- Strong interpersonal, verbal and written skills.
- Self-motivated and a team player.
- Passion for the digital media space in health and wellness, personal development, and everything in between preferred.
- Current experience with YouTube ads (2+ years, $5K+/day in ad spend).
- Direct to consumer marketing experience.
- Proficiency in spreadsheets (Microsoft Excel and Google Docs).
- Facebook and TikTok Ads.
- Image/video editing
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $70,100-$116,900, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.