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Staff Product Manager

USAFull-Time$155K - $230K
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Hi, We’re AppFolio.  


We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.  



We’re hiring a Staff Product Manager to lead AppFolio Insurance Service’s renters insurance offering. You’ll contribute to the AppFolio mission by protecting millions of people from financial risk, while owning revenue for one of our fastest-growing product lines.   



Your impact:  

  • Lead a development team focused on delivering both customer and business outcomes for AppFolio Insurance Service’s renters insurance offering  
  • Create, own, and maintain alignment around the multi-year vision and strategy for the renters insurance product  
  • Prioritize opportunities across the entire funnel, from awareness, to purchase, to retention, in order to drive exponential growth  
  • Shape Appfolio’s broader resident strategy by leading through influence and collaborating with other product and business leaders across the organization  
  • Deliver near-term outcomes by executing on high-velocity product experimentation, while also de-risking bigger bets and leading new initiatives  


  • 5 years of product management experience building a best-in-class consumer product  
  • Outstanding analytical skills: you are comfortable integrating both qualitative and quantitative data into your decision-making  
  • Stellar communication: you have a knack for storytelling, can distill complex ideas into a digestible narrative, and understand that 90%
  • of communication is listening  
  • World-class product sense: you have strong intuition and know when to trust your gut and when to get more data  
  • High agency: you consistently overcome obstacles, bounce back from setbacks, and take initiative to get things done  
  • Prior experience with A/B testing and optimizing a conversion funnel (nice-to-have)  
  • Prior experience in fintech, real estate, and/or another highly regulated industry (nice-to-have) 
  • Collaborative: You are an empathetic leader who leverages your teammates’ functional expertise while retaining a sense
  • of ownership over outcomes. You can effectively partner with a wide range of stakeholders upward and laterally throughout the org,
  • understanding their goals in order to build alignment and deliver on your own.


Compensation & Benefits  

The base salary/hourly wage that we reasonably expect to pay for this role is: $155,000 - $230,000.  

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.   

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.  

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We’re cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

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