The Sr. SEO Strategist is responsible for managing a wide range of search engine optimization projects and being a strategic leader within the SEO department.
Description
RESPONSIBILITIES:
● Lead the development, implementation, and management of SEO strategies for clients, ensuring they align with overall business objectives and marketing goals.
● Provide guidance, support, and performance feedback to SEO Specialists, fostering their growth and success.
● Collaborate with clients and internal teams to create data-driven marketing strategies that integrate SEO best practices and optimize organic search visibility and performance.
● Stay up-to-date on industry trends, tools, and best practices to drive innovation and continuous improvement within the SEO team.
● Monitor and analyze clients’ SEO performance using analytics tools, and deliver regular reports, insights, and recommendations for ongoing optimization efforts.
● Work with cross-functional teams to execute integrated marketing campaigns that deliver results, including PPC, content, web development, and strategy.
● Provide content direction based on keyword strategy and client objectives.
● Address technical SEO issues and implement solutions to enhance site performance and user experience.
● Build and maintain strong client relationships, serving as a trusted advisor and thought leader in SEO.
● Assist in documenting SOPs and identifying KPIs for the SEO department.
REQUIREMENTS:
● Bachelor’s degree in Marketing, Advertising, or a related field.
● 5+ years of SEO experience, with at least 2 years in a leadership role.
● Strong knowledge of SEO best practices, tools, and techniques.
● Proven track record of developing successful SEO strategies that drive growth and meet client objectives.
● Understanding of B2B demand generation strategies, tactics, and best practices.
● Analytical mindset with the ability to interpret data and provide actionable insights.
● Excellent communication and interpersonal skills for effectively presenting complex information.
● Detail-oriented and organized with the ability to manage multiple projects and priorities.
● Leadership experience focused on fostering a positive team culture.
● Technical aptitude and ability to communicate effectively with web developers and technical teams.
Salary
$75,000 - $90,000 per year