The Sr. Social Paid Strategist’s key role is to achieve client goals through the execution of Social PPC strategies and to be a technical & strategic resource for clients and team members. The Sr. Paid Social Strategist is responsible for managing and executing Social PPC work for a set of strategic client accounts. Agency Experience Required.

Description

Overview

As a Sr. Strategist it is imperative that this team member is able to establish themself as a business partner to our clients. This means providing guidance on strategies while acting as a leader and listener who is aware of how to best support solutions with Inflow’s service offerings and network. Identifying and implementing thoughtful strategies and bringing forward-thinking ideas to the table with passion is key to developing client success and happiness.

The Sr. Social Paid Strategist needs to be a thought leader for Inflow, and participate in the greater marketing community by blogging, interacting on social channels, and attending conferences. They will also assist with the sales process by reviewing social ad accounts and making recommendations, and/or participating in meetings. They will also assist with research and development of existing or new Social PPC tools or processes to improve the Paid Team.

Duties and responsibilities

Paid Platforms / Services

Actively researches and recommends new Social platforms and strategies for their Team’s clients as well as the department
Recommend new service models, concepts and offerings
Identifies when other Inflow department services could add value to the client’s results and coordinates with the Paid Services Director.

Client Results/Status

Determine when spend should be adjusted and on which platforms and campaigns
Ensures that their clients’ results are being achieved and assists in making changes when results are not being achieved.
Makes recommendations to current client strategies/deliverables that will improve overall results/performance and client relationships.
Knows the client’s personal goals and what drives their decisions
Assures client hours / story points / resources are sufficient and determines the best course of action for increasing resources and/or adjusting expectations.

Technology

Identify Social Marketing tools that could benefit the team
Work with other team members to ensure the successful implementation of tools that are needed to achieve client goals
Training the team on the tools to be used to achieve client goals

Workload / Planning

Plan out tasks to clearly focus on client goals and prioritize workload based on allotted resources and their greatest impact on client results.
Translate top level strategy into tasks with clear direction to implement effectively.
Works with team members to ensure they are confident that the work assigned can be completed on-time and to the company’s expectations.
Create checklists and define what “done” looks like for tasks so that others clearly understand what’s expected of them when implementing work
Helps develop sales presentations and takes part in sales meetings and acts as a sales engineer when needed.
Monitor resources worked against total assigned for all clients and tasks
Notifies the Management when resources are not sufficient to complete all desired work
Works with Management to help define and discuss team goals, capacity and process

Qualifications

To qualify for the Sr. Social Paid Strategist position a team member needs to have the following qualifications:

Agency experience required
Minimum of 5 years of industry experience
Current knowledge of the eCommerce/Paid Social industry and trends
Demonstrates a willingness and ability to communicate openly, directly and professionally with clients, the department, cross-teams and Inflow’s leadership team
Self and situational awareness; an ability to ’read the room’; a leader and a listener
Data analysis - Ability to drive action and make recommendations based on data
Experience with client reporting that demonstrates the relationship between effort and results
Familiarity with different approaches to account structure (and knowing when to use one vs. another)
Basic knowledge of website structure, URL structure, and implementation of popular tracking/phone call/remarketing/other pixel code snippets
Copywriting skills, especially as it relates to ad copy, landing page content, and website goals
Experience managing multiple clients and prioritizing to complete projects successfully and on time
Demonstrates ability to quickly learn the client’s business and revenue models in order to align marketing strategies to impact the client’s bottom line
Proven track record for managing campaigns to achieve client goals
Experience creating omnichannel marketing strategies and coordinating with various teams to implement.
Demonstrates the ability and willingness to resolve client issues quickly and professionally
Demonstrates a commitment to identifying and meeting client goals.

Technical Skills to include:

Social Media Platform Expertise - Facebook / Instagram, Pinterest, Twitter, LinkedIn TikTok, Reddit
Advanced copywriting skills, especially as it relates to ad copy, landing page content, and website goals
Advanced knowledge of the Facebook Pixel and custom events.
In-depth knowledge of Facebook and Google Analytics attribution models.
Facebook Catalog experience relating to data sources and campaign implementation.
Experience with reporting tools such as Supermetrics and Google Data Studio.
Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for internal team members and clients.
Thorough knowledge of privacy laws relating to ad blockers, CCPA and GDPR.
Advanced Excel/Google Spreadsheets knowledge (tables, data manipulation formulas such as vlookups, pivot tables)
A good understanding of split testing and other ways to optimize CTR, CPA and ROAS
Facebook / Instagram certification, Blueprint Certification and additional Social Certifications as they become available
Nice To Haves:
Google Ads Certified, Current (maintain passing score for fundamentals and at least 1 advanced exam)
Google Analytics Experience
Experience with Google Ads Editor
Experience with Search, Display, Remarketing, RLSA and Shopping campaigns.
Experience managing Merchant Center and Data feeds.
Experience with competitive analysis tools such as SEMRush, Spyfu, etc.

Perks & Benefits

Paid vacation and sick days
Half-day Fridays, year round
Insurance: Health, dental, vision, life, short-term and long-term disability
401K with employer contributions
Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!).
Monthly internet stipend
Give Back/ Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you
Bonus opportunities
Continued education budget: An annual $1,000 budget to educate yourself and expand your knowledge

Salary

$80,000 - $98,000 per year