About the Job:
LaunchDarkly is seeking a Senior Product Marketing Manager, Industry Marketing to lead our marketing efforts for priority industries. This high-impact role is ideal for an experienced Industry Marketer who is passionate about understanding our customers, the challenges they face, and the use cases they care about, and tell their stories both internally and to the market. You will also partner closely with Demand Gen and Sales to craft our industry playbook and define and execute on campaigns and content to drive pipeline.
We’re looking for a self-starter with technical curiosity, a customer centric approach to work, and experience creating high-impact industry playbooks. You will ultimately be the voice of the customer across key industries and drive awareness of how customers leverage LaunchDarkly to transform their business.
Responsibilities:
- Industry Insights: Develop an in-depth understanding of our priority industries, including buyer needs, challenges, workflows, and use cases.
- Craft Compelling Messaging: Craft differentiated messaging based on user research, industry insights, and product knowledge.
- Thought Leadership: Serve as the go-to expert for industry insights and strategy, taking a leadership role at relevant external events and customer engagements.
- Content Creation: Build high-impact assets, such as blogs, persona docs, ROI content, web content, and sales collateral, to support Sales and Marketing in driving product awareness and pipeline.
- Collaborate on Campaigns: Partner with Demand Gen on industry and ABM campaign ideation and execution to drive lead generation.
- Sales partnership: Serve as the industry subject matter expert for the field, including enabling reps to have compelling conversations with industry buyers and engaging directly on high-value strategic deals.
Qualifications:
- 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software
- Demonstrated track record of building successful industry marketing programs and developing and executing a thoughtful content strategy
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Ability to build relationships and influence across all levels of the organization, especially the field
- A bachelor of science in engineering, marketing or a degree in business preferred
- Experience marketing products to a developer audience is a plus
Pay:
Target pay ranges based on Geographic Zones* for Level 4:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area: $165,000 - $194,000**
- Zone 2: Boston, DC, Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Seattle: $148,000 - $175,000**
- Zone 3: All other US locations: $140,000 - $165,000**
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.