Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world’s most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics’ units synergistically enhances our global impact on health, truly embodying our commitment to ’enhancing life through science.

As a Senior Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to drive growth and increase brand awareness. You will work closely with cross-functional teams to ensure consistent brand messaging across multiple channels. Your expertise in D2C brands, combined with your strategic mindset, will play a crucial role in elevating our brand presence and achieving our business objectives.

Responsibilities:

Develop and implement brand strategies aligned with the company’s overall objectives and target audience.
Create and execute integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and content creation.
Collaborate with internal teams to ensure brand consistency and alignment with product development initiatives.
Conduct market research and competitive analysis to identify market trends, consumer insights, and growth opportunities.
Monitor and analyze brand performance metrics, providing actionable insights to optimize campaigns and drive continuous improvement.
Oversee the development of creative assets and marketing materials, working with internal teams and external agencies.
Collaborate with the sales team to develop sales enablement tools and support their efforts with effective brand collateral.
Stay up-to-date with industry trends and best practices in D2C brands, consumer goods, and marketing strategies.

Requirements

University degree in business, marketing, or communications
8-10 years of experience in all function in brand management (Media, PR, Brand, Social Media, Digital)
Proven track record of developing and executing successful brand strategies and marketing campaigns.
Strong understanding of digital marketing channels and analytics tools.
Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.
Strong analytical and problem-solving abilities to identify market trends and consumer insights.
Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams.
Self-motivated and results-oriented, with a strong sense of ownership and accountability.
Ability to work independently in a remote work environment, managing time and tasks effectively.

Benefits

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:

Get to know us; Get to know our DNA!

Passion

You are passionate about our mission and your job, and inspire others with your drive for excellence.

Resilience

You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on.

Empowerment

You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks.

Integrity

You are trustworthy, honest and accountable to your actions and commitments.

Epic

You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve.

Transparency

You speak up and share information even if it is controversial or difficult.
You share wins and failures openly.

Ingenuity

You make wise decisions despite ambiguity.
You think outside the box, challenge the status quo and come up with creative solutions.

Communication

You practice empathy, articulate your thoughts and ideas effectively and respectfully.

Selfless

You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own.