Crawford Group (www.crawfordgroup.com) is seeking a Product Marketing Specialist (Storytelling) for a client of ours. The Product Marketing Specialist will join our client’s Product Marketing team. This role will work cross-functionally with Marketing, Sales, Client Strategy, and Product, as well as engage directly with customers, to manage, source, create, and distribute customer stories. This includes case studies, event content, and blog posts. This role requires a strong storytelling skill set, effective communication skills, and a proactive mindset. One will also need a willingness to dive into projects and challenges that aren’t fully defined and proactively deliver solutions.
About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Maintain: Proactively maintain an up-to-date customer stories tracker and manage several stories at different stages of development
Source: Identify the top customer stories for a variety of use cases, effectively aligning to business priorities and prioritizing requests from cross-functional teams
Interviewing: Engage customers directly to secure customer story approvals and lead interviews to capture all relevant information
Storytelling: Translate customer data and interviews into actionable and compelling stories that showcase the company’s product and results
Content: Create & write new customer story content in a variety of formats, i.e., case study slides, long form case studies, fireside chat interviews, etc
Enablement: Support adoption and effective usage of customer stories by promoting through a variety of channels, supporting enablement, and keeping relevant resources, like Highspot, up-to-date
- 2-4 years’ marketing experience with 1-2 years’ work experience in a marketing focused customer-facing role and in product marketing or closely related space
- Experience writing marketing content in various forms: customer stories, case studies, event content, blog posts, website content
Outstanding communication skills, writing skills, organizational skills, and attention to detail
Experience turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
Experience collaborating with cross-functional stakeholders at a variety of levels
Ability to work proactively and quickly while balancing multiple tasks simultaneously
Experience working in Sales, Sales Development, or Business Development preferred
Experience with content management platforms, such as Highspot preferred
Duration: 6-months, Full-time Consulting, 30 hours per week
Rate: Rate: $1,600 - $1,800/weekly W-2 consultant of Crawford Group; benefits available (Our salary ranges are determined based on skills, experience and location)
Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.