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Product Manager (SEO)

USAFull-Time$119K - $190K
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Organic traffic and search engine optimization are foundational elements that have contributed to NerdWallet’s success. As the Product Manager for SEO you will be responsible for defending and growing our organic audience by advising, building, testing, and optimizing on-site SEO features that ensure our content reaches our target audience. You will collaborate with various business stakeholders and our Organic Growth team to understand their business goals in order to build your roadmap. You will work with your partners in Design, Engineering, and Analytics to build features that will ensure NerdWallet continues to be best in class in SEO.

The SEO Team is a service based organization that works to understand the needs of business teams and works in partnership to help achieve the business outcomes those teams want to focus on. As a Product Manager in this role you will collaborate with other teams to develop SEO strategies that drive high-margin traffic and support business objectives. You will work across teams to ideate your ideas to gain business buy-in while also soliciting ideas and needs from partner teams to support their business objectives.   

If you were here 6 months ago, here are some things you might have worked on: 

  • Analyze and recommend opportunities for SEO best practices and improvements for business critical pages.Develop a roadmap for SEO improvements for crawlability in collaboration with design and content strategists.Partner across business units to understand current business drivers and define and align product strategy and roadmap to those goals. 

Where you can make an impact: 

  • Collaborate across teams to help drive business outcomes Identify strategic opportunities to grow organic traffic across our businessDefine and establish KPIs and goals Own and execute the product roadmap Track and anticipate competitor activity and industry trends

You are:

  • Strong communicator: You are able to present to and influence stakeholders at multiple levels of the company and across functional roles. You have the ability to translate deeply technical concepts to others that are less familiar with your area of expertise.Client focused: You understand that your stakeholder successes are your successes. You work to align your goals to theirs and execute accordingly. Business focused: You are business focused and able to work collaboratively across teams to drive business outcomes. Accountable: You bring sound product judgment and present clear measurable objectives that will lead to achieving business goals.Analytical: You can properly evaluate the success or failure of features and use data to guide next steps. You understand the various analytical methods available and when to apply them.SEO Specialist: You are proficient with the tools used to understand SEO performance including web analytics, Google Search Console, and Page Speed Insights. Familiarity with other SEO tools like Botify, SEMrush, Moz, etc. a plus. Technical: You have productive conversations with engineers and know the technologies involved in a highly SEO performant site.A self-starter/team player: You are excited by a fast-paced environment and the accountability that comes with owning high impact projects.

Your experience:

  • 3+ years in product management at a consumer internet or mobile company Experience in an SEO growth role, or equivalent SEO experienceFamiliarity with web analytics tools and best practices


  • This role will be based in San Francisco, CA or remote (based in the U.S.).We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependentsRejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days OffNew Parent Leave for employees with a newborn child or a child placed with them for adoption or foster careMental health support through HeadspaceFinancial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interestsHealth and Dependent Care FSA and HSA Plan with monthly NerdWallet contributionWeekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessionsMonthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communitiesHackathons, Happy Hours, and team events across all teams and departmentsCompany-wide events like Little Nerds Day (aka bring your kids to work day, even if you’re remote!) and our annual Charity Auction 

Lifestyle (Be your best self - we’ll take care of the details)

  • Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company matchWork from home equipment stipend and co-working space subsidy Anniversary recognition program – choose from different items and experiencesCommuting stipend 

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company matchAnnual Enrichment Stipend for learning and developmentBe the first to test and benefit from our new financial products and toolsAccess to Rocket Lawyer for online legal support and resources 

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.  

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

  1. E-Verify Participation Poster (English+Spanish/Español)
  2. Right to Work Poster (English) / (Spanish/Español)

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