Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
- Execute the Binance marketing and growth strategy for APAC region
- Contribute to the marketing strategy with ideas to grow the Binance business
- Spot opportunities and the main point of strategic decision on marketing activities
- Execute on the activities associated with the marketing strategy
- Delivering digital content in the form of video interviews, podcasts, and webinars
- Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance stakeholders
- Maintaining and updating Binance’s social media channels in the region, including responding to queries
- Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
- Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation
- Perform market analysis to determine competitors’ product strengths and weaknesses to ensure Binance is continually leading the market
- Prepare for and present at industry events such as conferences, panels and webinars
- Contribute to Binance’s position as a thought leader in the region & Global digital exchange industry
- Bachelor’s Degree
- Minimum 2 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
- Proven marketing management experience with strong ownership and emotional intelligence
- Experience launching marketing initiatives
- Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- Fluent in Cantonese, Mandarin and English is preferred
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.
• Tackle fast-paced, challenging and unique projects.
• Work in a truly global organization, with international teams and a flat organizational structure.
• Competitive salary and benefits.
• Balance life and work with flexible working hours and casual work attire.
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.