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Marketing Manager

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Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.


If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.



    • Execute the Binance marketing and growth strategy for APAC region
    • Contribute to the marketing strategy with ideas to grow the Binance business
    • Spot opportunities and the main point of strategic decision on marketing activities
    • Execute on the activities associated with the marketing strategy
    • Delivering digital content in the form of video interviews, podcasts, and webinars
    • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance stakeholders
    • Maintaining and updating Binance’s social media channels in the region, including responding to queries
    • Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
    • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation
    • Perform market analysis to determine competitors’ product strengths and weaknesses to ensure Binance is continually leading the market 
    • Prepare for and present at industry events such as conferences, panels and webinars
    • Contribute to Binance’s position as a thought leader in the region & Global digital exchange industry  


    • Bachelor’s Degree
    • Minimum 2 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
    • Proven marketing management experience with strong ownership and emotional intelligence
    • Experience launching marketing initiatives
    • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
    • Fluent in Cantonese, Mandarin and English is preferred
    • Execution oriented mindset - with the humility, drive, and scrappiness to get it done

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Competitive salary and benefits.

• Balance life and work with flexible working hours and casual work attire.


Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.


Apply today to be a part of the Web3 revolution!


Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.


By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.


Marketing Manager


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