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Prepared Hero

Marketing Analyst

USAFull-Time$65K - $80K
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About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.


As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.


About the Role

We are seeking a talented and analytical Marketing Analyst to join our team. The ideal candidate will have a strong background in data analysis and a passion for understanding consumer behavior. You will play a crucial role in optimizing our marketing efforts by providing actionable insights and recommendations. Your work will directly impact our ability to attract, engage, and retain customers in a competitive direct-to-consumer market.


Requirements

What you will do:

  1. Data Collection and Analysis:
  • Gather and analyze data from various sources, including sales, web analytics, social media, and customer feedback.
  • Identify trends, patterns, and insights that can inform marketing strategies and decision-making.



Market Research:

  • Conduct primary and secondary research to understand market conditions, consumer preferences, and competitive landscape.
  • Analyze survey data, focus group results, and other research findings to support marketing initiatives.


Campaign Performance Analysis:

  • Monitor and evaluate the effectiveness of marketing campaigns across multiple channels.
  • Provide detailed reports and presentations on campaign performance, including ROI and other key metrics.


Customer Segmentation:

  • Develop and refine customer segmentation models to target specific consumer groups effectively.
  • Provide recommendations for personalized marketing tactics to enhance customer engagement and retention.


Dashboards and Visualization:

  • Create and maintain dashboards to provide real-time insights into marketing performance.
  • Use data visualization tools to present findings in a clear and compelling manner.


Strategic Recommendations:

  • Collaborate with marketing and product teams to develop data-driven strategies and initiatives.
  • Offer actionable recommendations to improve marketing efficiency and effectiveness.


Forecasting and Budgeting:

  • Conduct predictive analysis to forecast future market trends and consumer behaviors.
  • Assist in budgeting and financial planning for marketing activities.


What we are looking for:

  • Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
  • Proven experience as a Marketing Analyst or similar role, preferably in a direct-to-consumer business.
  • Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Data Studio / Looker).
  • Experience with market research techniques and tools.
  • Excellent analytical and critical thinking skills.
  • Ability to interpret complex data and provide actionable insights.
  • Strong communication and presentation skills.
  • Detail-oriented with strong organizational and time management abilities.


Benefits

  • Base range of $65,000 - 80,000 with flexibility depending on background and experience;
  • Comprehensive medical insurance reimbursement package for medical, dental, and vision
  • Unlimited PTO + Regional Holiday time off
  • End-of-year bonus;
  • 401k + company match
  • Wellness & workspace budget;
  • Fully remote position with flexible working schedule.



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