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The Krazy Coupon Lady

Head of Product

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The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our team of shopping experts curates and hand-tests nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

 KCL will currently consider applicants who reside in the following states: Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Minnesota, Ohio, Pennsylvania, South Dakota, Texas, Utah, Virginia, or Wisconsin.

We are seeking an experienced and visionary Head of Product to lead our product development efforts and drive the strategic direction of www.thekrazycouponlady.com. As the Head of Product, you will play a pivotal role in shaping the future of our platform, enhancing user experiences, and maximizing the value we provide to our audience. You will build a talented team of product managers and collaborate closely with a highly functional engineering team as well as data scientists and engineers. 

As a senior on the team, you hold yourself to a high standard and you help set the bar. You act as a bridge between non-technical teams and tech/data, able to effectively understand business challenges and requirements. Given a nebulous project, you are able to appropriately scope it, find a solution, then execute. Working closely with stakeholders across KCL, you consistently deliver high-quality results, and you are seen as a leader and valuable contributor to major company initiatives.

This is a full-time remote position with a Monday-Friday work week.


  • Product Strategy: Develop and communicate a clear product vision and strategy that aligns with the company’s mission and goals.
  • Product Roadmap: Create and manage a comprehensive product roadmap that outlines the strategic initiatives, features, and enhancements to be executed over various timelines.
  • Team Leadership: Lead, hire, mentor, and inspire a team of product managers, fostering a culture of innovation, collaboration, and accountability.
  • Feature Prioritization: Prioritize feature development based on user feedback, data analysis, and business objectives, ensuring the delivery of high-impact features.
  • User-Centered Design: Champion user-centric design principles, working closely with design and UX teams to create intuitive and engaging user experiences.
  • Cross-Functional Collaboration: Collaborate effectively with engineering, content, marketing, and other teams to deliver product initiatives on time and within scope.
  • KPI Monitoring: Define and track key performance indicators (KPIs) to measure the success of product features and improvements, and make data-driven decisions.
  • User Feedback: Continuously gather and analyze user feedback to identify pain points and opportunities for improvement, incorporating user insights into product development.
  • Monetization Strategies: Develop and optimize monetization strategies in collaboration with revenue teams to drive sustainable growth.
  • Quality Assurance: Ensure product quality and reliability, working closely with QA teams to maintain a high standard of excellence.
  • Stakeholder Communication: Effectively communicate product updates, milestones, and strategies to internal and external stakeholders, including executives
  • Innovation: Stay up-to-date with industry trends, emerging technologies, and best practices to ensure our platform remains competitive and innovative.
  • Market Research: Conduct in-depth market research to understand industry trends, user behaviors, and competition, using data-driven insights to guide decision-making.


  • Proven experience as a Product Manager or Head of Product in a consumer-facing digital product environment.
  • Experience in a leadership role and exceptional team management skills.

About You

  • Strong understanding of couponing, affiliate, e-commerce, and online deals industries.
  • Data-driven decision-maker with proficiency in data analysis tools, Looker is a plus.
  • Excellent communication and presentation abilities.
  • Strong problem-solving and strategic thinking capabilities.
  • Proven track record of successfully delivering high-impact products.
  • Experience with Agile development methodologies is a plus.
  • Strong storyteller; exceptional communication and presentation skills.
  • Ability to think critically; must be solutions-oriented with a passion for problem-solving.
  • Exceptional attention to detail and an avid team player who enjoys working collaboratively in a fast-paced environment
  • Proven experience in managing multiple projects.
  • Ability to prioritize, work cooperatively, and collaborate with cross-functional teams.

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