The Skin Clique (TSC), founded in 2018 by Dr. Sarah Allen in Charleston, SC, has carved out a niche in providing in-home, on-demand medical aesthetic services across the nation. Our commitment to delivering top-quality, medical-grade treatments and complementary skin care products, all within the comfort of our clients’ homes, truly sets us apart. Currently, TSC is nearing 500 providers in 41 states, and our goal is to expand our provider team to over 1,000 in the next year. The Skin Clique offers its patients luxury, innovation in skincare, and exceptional customer experience. TSC employees are committed to delivering quality while consistently striving to remain ahead of the curve.
About the Position:
As the Graphic Designer, you will play a pivotal role in visually shaping the company’s brand identity, values, and services. You will be an integral part of our creative marketing team, collaborating with cross-functional teams to create visually stunning designs that resonate with our audience. Your primary responsibilities will encompass graphic design, web design, mobile app design, digital and print collateral, and materials for events. This role offers a dynamic and collaborative environment where your creativity will be integral in conveying how our brand is perceived by our audience. The perfect candidate is passionate about the intersection of design and the medical and beauty industry. Additionally, we are looking for a designer that is acutely aware of design trends yet has the ability to provide a unique point of view allowing the TSC brand to stand apart from the competition.
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Responsibilities
Graphic Design:
- Develop and maintain a consistent visual identity across web, print, social, and event materials.
- Create visually appealing graphics, marketing materials, and social media assets that align with our brand’s aesthetic.
- Design engaging and effective web and mobile layouts.
- Design event collateral and materials that present TSC in a polished and professional manner.
- Employ understanding of customer engagement needs and conversion points within design materials.
- Edit video content for web and understand the specs and deliverables for multiple different platforms.
- Retouch shoot imagery as needed.
- Produce high quality digital and print collateral for providers and patients.
- Develop design optimized for mobile platforms, considering user experience and responsive design principles.
Web Development:
- Create designs for Shopify and WordPress web design platforms and consistently update them to reflect the evolving and seasonal needs of the business.
- Implement responsive design principles to ensure an optimal user experience across devices.
- Collaborate with cross-functional teams to integrate web design with content and marketing strategies.
Brand Guidelines:
- Develop and update brand guidelines to ensure a cohesive, recognizable, and unique brand presence.
- Implement and enforce design standards to maintain brand consistency across all touchpoints.
Font Family Selection:
- Curate and recommend font families that align with the brand’s personality and appeal to the target audience.
- Ensure font consistency across all communication materials.
Collaboration:
- Work closely with marketing, content, and development teams to understand project goals and deliver creative solutions.
- Participate in project kick off sessions to understand the scope of projects and deliver based on brand consistency and inter-departmental needs of the business.
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Requirements
- Proven experience as a Graphic Designer with a focus on beauty, fashion, and lifestyle.
- Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for graphic design tasks.
- Strong web design development skills, particularly with Shopify or WordPress, to create and maintain visually stunning websites. Experience with HubSpot strongly desired.
- Solid understanding of responsive design principles.
- Ability to develop and implement brand guidelines, ensuring consistency in design elements.
- Excellent communication skills and the ability to collaborate effectively with cross-functional, fully remote teams.
- Ability to edit video content.
- Retouching experience.
- Submit a strong portfolio highlighting the ability to design for web, mobile, and print within the fashion, beauty, and lifestyle industries.
Preferred Qualifications:
- Familiarity with e-commerce platforms and online retail environments.
- Knowledge of current design trends in the beauty, fashion, and lifestyle industries.
- Photography and film shoot experience.
- Creative direction experience.
The Skin Clique is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.