Are you a master of the written word with the power to persuade? BiggerPockets is looking for a talented Direct Response Copywriter to join our dynamic team on a contract basis. If you have a knack for creating compelling ad content that resonates with audiences and drives immediate action, we want you!

About BiggerPockets:

BiggerPockets is the leading resource for real estate investment knowledge, tools, and networking. With nearly 3 million members, our mission is to help individuals navigate the world of real estate investing with confidence. Our podcasts are a cornerstone of our content, boasting millions of monthly downloads and ranking as the #1 real estate podcast.

What You’ll Do:

Craft 25-35 engaging ad scripts per month for our podcast and YouTube channel sponsors, ensuring each one aligns with our brand voice and campaign objectives.
Collaborate with our editorial and marketing teams to maintain brand consistency and message alignment.
Tailor ad scripts to the unique characteristics of each podcast, enhancing listener engagement and sponsor satisfaction.
Integrate ad copy seamlessly with podcast episodes in partnership with ad sales and production teams.
Utilize audience feedback and performance analytics to refine ad scripts for maximum impact.
Deliver ad scripts on time, meeting monthly and specific campaign deadlines.

Who You Are:

A seasoned copywriter with a portfolio that showcases your experience in podcast or YouTube advertising.
Deep Market Insight: Possess an in-depth understanding of the target audience to craft content that deeply resonates and engages potential customers, driving them towards action.
Expertise in Persuasive Writing: Demonstrated ability to create persuasive headlines and compelling calls to action that motivate readers to act promptly and decisively.
Clarity and Persuasiveness in Copy: Ability to write clear, concise, and compelling copy that effectively communicates the intended message and persuades the target audience.
Mastery of Persuasive Techniques: Skilled in employing a variety of persuasive techniques, including but not limited to highlighting key benefits, leveraging social proof, and instilling a sense of urgency to influence audience behavior.
Results-Driven Copy Creation: Proven track record of producing copy that generates immediate and measurable responses, such as increased leads or sales, demonstrating the effectiveness of the content.
Analytical Approach to Optimization: Experience in testing and refining marketing messages based on data and feedback to optimize campaign performance and achieve better outcomes.
Emotional and Logical Appeal: Ability to craft copy that appeals to both the logical and emotional aspects of the audience’s decision-making process, ensuring a deeper connection and response.
Commitment to Continuous Improvement: A continuous learner with a commitment to staying abreast of industry trends and advancements, constantly seeking to enhance skills and adapt strategies for maximum impact in the dynamic field of direct response copywriting.

The Perks:

Remote work flexibility, allowing you to craft persuasive copy from anywhere.
Competitive compensation at $45 per ad, with an average volume of 30 to 35 ads per month.
The opportunity to be part of a leading name in real estate investing and contribute to the success of a top-ranked podcast network.

If you’re ready to use your direct response copywriting skills to make a tangible impact at BiggerPockets, we’d love to hear from you.

Apply now and become a voice that guides millions towards real estate success.

Please ensure that all applications include a portfolio of recent work, specifically highlighting direct response ads. Applications without a portfolio related to direct response advertisements will not be considered.