The Copywriter at Supafitgrow is instrumental in creating compelling copy for various marketing initiatives. This role requires a blend of creative writing skills and data-driven insights to produce content that resonates with target audiences and drives desired actions. The Copywriter collaborates closely with the Marketing Manager, media buyers, and the creative team to ensure all copy aligns with strategic objectives and upholds Supafitgrow’s core values.

Description

Key Responsibilities:

1. Campaign Launch Copywriting:

• Develop high-quality copy for new clients’ campaign launch documents based on strategies provided by the Marketing Manager.
• Ensure consistency with the client’s brand voice and marketing goals.
• Video/Static creative scripts

1. Email Marketing:

• Write engaging and persuasive copy for clients’ email nurture campaigns.
• Craft email sequences that foster customer relationships and encourage conversions.

1. Landing Page Copywriting:

• Create compelling copy for clients’ landing pages that effectively communicate value propositions.
• Collaborate with designers to ensure a cohesive and persuasive user experience.

1. Data-Driven Copy Strategies:

• Utilize data and insights to inform copywriting approaches.
• Implement winning copy frameworks and adjust strategies based on performance metrics.

1. Copy Framework Playbook Management:

• Update the Copy Framework Playbook weekly with data-driven insights and successful copy examples.
• Document best practices and share them with the team to enhance overall performance.

1. Research and Insight Integration:

• Leverage internal data and external market research to enhance copy effectiveness.
• Stay abreast of industry trends, audience behaviors, and competitor strategies.

1. Collaboration and Communication:

• Work closely with the Marketing Manager and creative team to align copy with overall marketing strategies.
• Assist Media Buyers: Collaborate with media buyers to reduce average Cost Per Lead (CPL) to below $20 and total red accounts to below 10%.
• Ensure we maintain and improve “lead quality”.
• Participate actively in team meetings and training sessions.

1. Quality Assurance and Compliance:

• Ensure all copy meets brand guidelines and complies with legal and ethical standards.
• Maintain a consistent tone and style across all marketing materials.

1. Upholding Core Values:

• Embody and promote Supafitgrow’s core values in all aspects of work.
• Demonstrate professionalism, integrity, and a commitment to excellence.

Expectations:

• Quality and Precision:
• Deliver high-quality, error-free copy that meets project objectives.
• Pay meticulous attention to detail in grammar, syntax, and style.
• Timeliness and Reliability:
• Meet all deadlines and manage time effectively across multiple projects.
• Proactively communicate any potential delays or challenges.
• Proactive Contribution:
• Take initiative in suggesting improvements and new ideas for copy strategies.
• Actively seek feedback to refine and enhance copy effectiveness.
• Effective Use of AI Tools:
• Utilize a smart blend of AI-assisted tools to streamline processes.
• Balance the use of AI with creativity and effective strategy, avoiding over-reliance but also not dismissing its benefits.
• Continuous Learning and Development:
• Engage in ongoing learning to stay updated on copywriting best practices and industry developments.
• Attend and contribute to weekly training sessions led by the Marketing Manager.
• Effective Use of Data:
• Analyze performance data to inform and adjust copywriting techniques.
• Strive to contribute to the reduction of Cost Per Lead (CPL) to below $20 over a rolling 30-day period.
• Team Collaboration:
• Foster positive working relationships within the team.
• Share insights and collaborate to achieve collective goals.
• Adaptability and Flexibility:
• Be responsive to changing project requirements and priorities.
• Adjust writing styles to suit different audiences and platforms.

Key Performance Indicators (KPIs):

• Copy Performance Metrics:
• Improvement in conversion rates, click-through rates, and engagement metrics.
• Contribution to overall campaign success and client satisfaction.
• Assist Marketing Team:
• Collaborate effectively to reduce average Cost Per Lead (CPL) to below $20.
• Help in reducing total red accounts to below 10%.
• Playbook Maintenance:
• Consistent and timely updates to the Copy Framework Playbook.
• Integration of latest data and successful copy examples.
• Efficiency and Productivity:
• Timely completion of tasks and ability to handle multiple projects simultaneously.
• Responsiveness to feedback and ability to implement changes quickly.
• Collaboration and Communication:
• Positive feedback from the Marketing Manager and team members.
• Active participation in meetings and training sessions.

Core Values Alignment:

• Service:
• Provide exceptional service to clients and team members.
• Unity:
• Foster a collaborative and supportive team environment.
• Purpose:
• Stay focused on the company’s mission and objectives in all tasks.

Salary

$1,200 - $1,500 per month