The Content Specialist at Impulse Creative will play a key role in crafting and optimizing content that aligns with our clients’ goals and marketing strategies. This role is ideal for an individual who thrives in a fast-paced environment, excels in producing both short and long-form content, and possesses a deep understanding of SEO principles. The successful candidate will contribute to the success of our clients by combining strategic thinking with hands-on content creation and optimization.
Description
Responsibilities:
- Industry Research:
- Conduct in-depth research on client industries, topics, and keywords.
- Utilize findings to establish a foundation for producing persona-and-search optimized content.
- Content Creation:
- Write short-form content such as blogs, email, and web copy.
- Develop longer-form pillar pages and ebooks to provide comprehensive resources.
- Research and Writing:
- Dedicate approximately half of the day to research and writing activities.
- Ensure content aligns with client goals, target personas, and search optimization.
- Content Optimization:
- Optimize existing content for search engine visibility, conversions, and message alignment.
- Implement SEO best practices to enhance content performance.
- Editing and Proofreading:
- Edit and proofread content created by other team members.
- Maintain a high standard of quality and consistency in all written materials.
- Collaboration with Team:
- Collaborate closely with team members to align content with broader marketing strategies.
- Share insights, progress, and collaborate on refining content strategies.
- Client Consultation:
- Consult with clients to gain a deeper understanding of their goals and preferences.
- Provide updates on content progress and seek client input for strategy refinement.
- Assessment of Progress:
- Assess the effectiveness of content strategies through performance metrics.
- Adjust approaches based on analytics and feedback for continuous improvement.
- Content Strategy Development:
- Contribute to the development of comprehensive content strategies.
- Align strategies with client objectives, target audiences, and industry trends.
- Persona and Search Optimization:
- Develop content personas to tailor messaging to specific target audiences.
- Optimize content for search engines, ensuring visibility and relevance.
- Message Alignment:
- Ensure content aligns with the overall messaging and branding of clients.
- Maintain consistency in tone, style, and messaging across various content pieces.
- Client Learning:
- Continuously learn about client industries and stay informed about trends.
- Apply knowledge to produce relevant and timely content.
Qualifications:
- Three to Five years’ experience in technical and business writing, with a focus on producing blogs, ebooks, and SEO-oriented content for content marketing in cybersecurity, insurance, and finance industries.
- Proven experience in creating compelling B2B and B2C written content and a genuine passion for the craft.
- Ability to prioritize work based on business impact, showcasing a methodical and strategic approach.
- Strong organizational skills to efficiently manage time and resources according to priorities.
- Adaptable and capable of thriving in a fast-paced remote, agency environment, ensuring client deliverables maintain a healthy velocity.
- Familiarity with SEO tools such as SEMRush to enhance content performance.
- Proficiency in HubSpot and a strong understanding of the Inbound Methodology.
- Experience using project management systems like ClickUp to organize and streamline workflows.
Benefits
- 100% company-paid Life Insurance
- Health & Wellness Stipend (Quarterly)
- Remote Work Stipend (Quarterly)
- Continuous Learning Stipend (Annual)
- Heath, Dental & Vision insurance coverage available
- Paid Holiday Break
- Paid Sick leave
- Unlimited paid vacation
- Paid holidays
- Quarterly bonus structure
- Paid Paternal leave
- Casual, creative environment
- Unlimited HubSpot certification training
- Flexible & family-friendly policies
- Family-owned and operated
- Female leadership at 90%+