DockYard is seeking a passionate creator to join our marketing team and lead our content development program as a Content Marketing Specialist.

Who We Are

DockYard is a remote first, digital product consultancy. Forward-thinking teams come to us to build digital products that scale as their users, features, and complexity grow.

Using a candid approach to partnerships, we help to upskill teams along the way. The result? More flexibility in how our clients take products from idea to impact.

We don’t just use innovative approaches to product development – we lead them. That’s why visionary companies like Netflix and Apple have trusted us to overcome complex product challenges.

We’re honored to have been included on guides ranging from The Startup Weekly’s Exceptional Workplace Award (2021), The BBJ’s Fast 50 (2021, 2020), Inc 5000 (2020, 2019) and Fast Company’s Best Places to Work for Innovators (2020) amongst others.

The Role

The Content Marketing Specialist will report to the Marketing Manager and drive DockYard’s content and marketing automation efforts. Collaborating with the Business Development and Client Services teams, this role will transform our professional services into compelling messaging for our target audience.

The Content Marketing Specialist will create high-quality content, manage social media, and ensure consistency across DockYard’s content program. Responsibilities include collaboration with contractors and in-house content creators, analyzing content performance, recommending strategic focus areas, and supporting content developers editorially. Additionally, the marketing specialist will build and optimize marketing automation to enhance campaigns and manage the content calendar with the Marketing Manager. This is an opportunity for a passionate content creator and marketing automation professional to make a significant impact in digital media and professional services.

Responsibilities

Content
Create content, including blogs, Ebooks/whitepapers, video scripts, etc. as needed
Manage the DockYard social media channels, including creating social posts and graphics
Maintain quality and consistency across DockYard’s entire content program
Adeptly manage the content development workload across a diverse team of multidisciplinary contractors and in-house content creators
Analyze and report on how we’re performing on pre-established editorial goals
Recommend focus areas for the MarCom and Business Development departments based on company objectives, your comprehensive understanding of our audience’s needs, and current events in the world of digital product development
Directly generate content while also providing editorial support for other content developers
Plan strategic content development in concert with the Marketing Manager
Manage the editorial content calendar and collaborate with other disciplines within DockYard to ensure a consistent publishing schedule
Marketing Analytics
Use Plausible analytics to track and manage campaign metrics and goals
Regularly report on content metrics, including social media KPIs, owned & paid content performance, etc.
Develop and track marketing funnels and provide recommendations for where to allocate resources to most effectively meet marketing goals
Ideate and iterate on automation to support marketing campaign optimization

Must Haves

3 - 5 years of experience in content strategy and original content development
You succeed in environments with clearly defined goals and a high level of autonomy
You are passionate about business, technology, and digital products
Ability to collaborate between marketing, engineering and executive teams

Nice To Haves

Experience with Plausible Analytics
Agency Experience
Content creation driving leads for digital product companies.

Perks & Benefits

We are a distributed company.
Company provided Apple laptop
100% company paid Medical plan option for you and your family
100% company paid Dental, Vision, Life, and AD&D
401k with employer match
Annual stipend for books, conferences, and trainings
Generous paid time off
Company Retreats

Employment Type

Full Time

Level

Mid Level

Location

Remote (U.S. and Canada based only)

Even if you don’t feel you’re a 100% fit we’d still love to hear from you!

DockYard is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, national origin, veteran status, sex, age, marital status, sexual orientation, gender identity, disability, political affiliation, personal appearance, pregnancy, family responsibilities, matriculation, or any other characteristic protected under federal, state, or local law.

This position is not eligible for visa sponsorship.