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Tava Health

Content Marketing Manager

USAFull-Time
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Tava Health is a fast-growing online mental health platform that is revolutionizing the way individuals access and receive mental health care. We partner with employers to provide convenient, affordable, and accessible mental health resources to their employees and dependents. Our mission is to break down the barriers of therapy and make mental health care more accessible to all.


As the Content Marketing Manager at Tava Health, you will play a crucial role in developing and executing the content marketing strategy to drive brand awareness, engagement, and lead generation. You will be responsible for creating high-quality, engaging content that resonates with our target audience, including blog posts, social media content, emails, and website copy.


We are looking for a highly creative and data-driven individual who is passionate about mental health and has a strong understanding of content marketing. If you are a proactive self-starter who thrives in a fast-paced environment, this role is for you.


Responsibilities:

  • Develop and execute the content marketing strategy to drive brand awareness, engagement, and lead generation.
  • Create high-quality, engaging content for various channels, including blog posts, social media, emails, and website copy.
  • Collaborate with the design and marketing teams to develop visual assets that complement the content.
  • Optimize content for SEO and track performance using analytics tools.
  • Stay up-to-date with industry trends and competitor activities to inform content strategy.
  • Manage the content calendar and ensure timely delivery of content.
  • Work closely with the growth and sales teams to align content with business objectives and target audience needs.


Requirements

  • 4+ years of experience in content marketing or social media content creation and management.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in creating compelling blog content.
  • Experience with Hubspot, Webflow, ABM, and marketing automation tools.
  • Exceptional writing and editing skills.
  • Strong understanding of content marketing best practices and SEO principles.
  • Proficient in using content management systems and analytics tools.
  • Data-driven mindset with the ability to track and analyze content performance.
  • Experience in the healthcare or mental health industry is a plus.
  • Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
  • Strong communication and collaboration skills.



This full-time position offers the opportunity for stock options and commission. Day-to-day work is currently being done remotely.

Tava is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, marital or disability status.


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