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Business Development Representative (BDR)

CanadaFull-Time$80K - $100K
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About Fable 

The best digital teams work with Fable to make products more accessible for over 1 billion people who live with disabilities. Some of our amazing clients include Walmart, Slack, Shopify, and more. Fable ranked #3 on the 2022 LinkedIn Top Startups Canada list and Fast Company’s 2023 Most Innovative Companies in Design list.  

About the role 

As a Business Development Representative (BDR), you are the front-line of Fable’s growth efforts – researching and sourcing new leads within our target accounts, qualifying them through discovery, and moving them forward in our sales process. You are the trusted first point of contact with prospective customers to ensure they have a positive and informative experience from day one. This role reports to our Director of Demand Generation. You will be part of our dynamic Marketing team but work very closely with our Sales team. 

For this role, we are open to applicants who are located in Canada, willing to work within bounds of North American time zones, Eastern Time preferred. If you believe that you match the majority of this job description, we highly encourage you to apply! 



  • Conduct in-depth research and strategize creative ways to break into our target accounts and gain trust amongst key decision makers, influencers, and potential users 
  • Develop an understanding of our target accounts’ business needs, challenges, and organization structure so you can personalize outreach 
  • Nurture and build long-term relationships with prospects, share relevant content and resources, and pass them on to our Sales team when they are ready to engage in a sales conversation  
  • Stay on top of intent signals for timely outreach and engagement 
  • Conduct discovery calls with leads to qualify them and ensure they are the right fit for Fable  
  • Stay up to date with product improvements and sales strategy so information can be effectively and accurately shared with prospects during discovery calls
  • Seamlessly hand off qualified leads to Account Executives  
  • Share relevant information with prospects and Account Executives in a timely manner to ensure prospects have a positive experience with Fable  
  • Work closely with the Marketing team to understand campaign goals, personas, and messaging to ensure discovery calls, emails, and other outreach strategies are relevant to prospective customers  
  • Share on-going feedback with the Marketing team on what’s working and what’s not so we can continuously improve our campaigns 

Key qualifications and assets  

  • 1+ years of experience as a BDR or in a related sales role 
  • Comfortable with account-based marketing, B2B sales (specifically B2B software), especially prospecting, research, and qualification
  • Good understanding of the sales development process and multiple sales techniques  
  • Excellent communication, research and organizational skills 
  • Ability to actively listen and ask the right questions to understand customer needs 
  • Coachable, with a desire to learn 
  • Ability to work collaboratively and within a team  
  • Strong work ethic, self-motivated and the ability to take initiative 

You must be

  • Willing to learn about accessibility and inclusive design practices 
  • Open to working in a fast-moving team  
  • Willing to learn new tools and adapt quickly 
  • Able to work within bounds of North American time zones, Eastern Time preferred 
  • Curious and find creative ways to build relationships with key people across our target accounts  

Nice to haves 

  • Prior experience selling enterprise sales software is a plus 
  • Experience with entrepreneurial and / or revenue generating projects 


What’s in it for you? 

At Fable, you’ll join a vibrant and rapid growth environment where you’ll work with individuals who share the same values of being passionate, socially driven, inclusive, collaborative, and respectful. We offer great benefits such as stock options, career progression, professional development, health/dental benefits, and more. 

Accessibility accommodations 

Fable is an inclusive workplace. If you are facing any accessibility requirements or concerns regarding the hiring process or employment with us, please fill out this form or email us at [email protected] and include the subject line “Accessibility accommodation for BDR job application.” 

Pay range

$80,000 CAD - $90,000 CAD OTE (entry-level) range. $85,000 CAD to $100,000 CAD OTE (associate-level) range. - These are ranges and subject to change, depending on experience and role fit. Please take these as general ranges.

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