Company Description
Sosemo is an award-winning digital marketing agency that specializes in media buying and search marketing.
Job Description
We are seeking a talented Biddable Media Strategist to join our growing team. We were recently named to Inc. Magazine’s list of Best Workplaces. Therefore, this is a rare opportunity to join a stellar team.
Sosemo is an award-winning digital marketing agency that specializes in search marketing (SEO/SEM), paid social, and programmatic media buying. The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior SEM and paid social experience preferably at an agency. Programmatic and SEO Experience is a plus.
Along with a competitive salary (salary range: $52,650 - $75,000), yearly bonus, and benefits, we also offer opportunities for our employees to earn a significant amount of additional compensation by working overtime and earning reward points.
Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, daily wellness classes, and free coffee/snacks. Please note: our office is following all CDC and state guidelines. ***Fully remote employees located outside New York City will also be considered and are encouraged to apply***
Duties & Responsibilities
- Conduct SEM and paid social media inventory assessment and develop budget allocation recommendations based on client goals
- Conduct social listening/audience insights analysis/ insights/ recommendations
- Conduct keyword research
- Develop and optimize text ads
- Planning, implementation, execution and evaluation of campaigns
- Provide daily campaign management (Google, Facebook/IG, LinkedIn, TikTok, YouTube, etc.)
- Rebalance campaign budgets based on ad frequency and overall performance
- Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
- Research and keep up on industry trends
- Ensure that the “Sosemo Approach” is followed by the team
- Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
- Manage clients and ensure satisfaction
- Assist with training and managing associates
Qualifications
- 4-year college degree in marketing, information systems, computer science, or related field
- Minimum 1-3 years of experience managing biddable campaigns (paid social, SEM, programmatic, etc.)
- Must have Fortune 500 or prior big agency experience
- Must have an adequate number of LinkedIn endorsements biddable media (paid social, SEM, programmatic, etc.)
- Passion for digital marketing and entrepreneurship
- Must have strong analytical and problem solving skills to interpret campaign performance
- Must have strong verbal and written communication skills
- Ability to manage and prioritize multiple projects simultaneously
- Must be able to make decisions in a fast-paced environment
- Must have leadership skills including client management and developing POVs
- Must be highly detail-oriented
- Must have basic knowledge of web technologies
- Must have basic knowledge of Excel and PowerPoint. Comfortable with Pivot Tables & VLOOKUP
- Must have working knowledge of social networking sites, search engines and app stores
- Prior pharmaceutical marketing experience a plus
- Prior experience with Meltwater or other Social Listening tools a plus