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Senior Marketing Manager, Paid Social

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Tia is seeking a seasoned and dynamic Senior Performance Marketing Manager to lead the optimization of our paid acquisition engine across diverse markets, including Los Angeles, New York, San Francisco, and Phoenix. As a vital member of the team, you will report directly to the Senior Director of Growth Marketing, taking ownership of and executing Tia’s paid acquisition channels, paid social and paid search to drive effective & exceptional new membership growth.


  • Own day-to-day execution, measurement, and optimization of paid acquisition channels across markets, optimizing existing channels such as paid social, paid search, and influencers.
  • Manage relationships with external partners and consultants to drive performance, effectively manage budgets, and achieve targets across paid campaigns.
  • Drive cost-effective membership growth, meeting ambitious new member targets while optimizing qualified member acquisition cost, retention, and lifetime value
  • Identify and test new scalable and efficient paid channels, conducting continuous experiments, analyzing results, and sharing insights cross-functionally to drive increased membership and conversion.
  • Partner with Senior Director of Growth to develop an effective marketing channel mix to optimize Tia’s performance & brand marketing budgets.
  • Collaborate closely with creative partners to facilitate robust ad production, ensuring the optimization of ad creatives for enhanced conversion rates.
  • Collaborate with the Senior Marketing Manager and Lifecycle Manager to enhance funnel efficiency, focusing on conversion rate optimization and content initiatives to minimize attrition.
  • Develop and implement reporting mechanisms to measure and optimize channel performance, providing progress updates to the marketing team and key stakeholders.
  • Continuously improve systems and tools: Provide input to marketing tech stack capabilities, data needs and related process roadmaps


  • 5+ years relevant experience in managing digital advertising channels for a direct-to-consumer brand; experience in healthcare or subscription business preferred
  • Domain expertise in paid social, paid search, & display - affiliate & influencer marketing a bonus
  • Track record of working with creative teams to develop best-in-class performance creatives that drive conversion
  • Strong analytical skills and ability to use data to develop insights, spot opportunities, and inform future campaigns
  • Top-notch project management and organizational skills 
  • Clear and confident verbal and written communication skills
  • Comfort in fast-paced start-up environment with a bias toward experimentation and interdependence
  • Passion for women’s health and a commitment to diversity, equity, and inclusion

About Us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Tia is building a culture of excellence — in people, process and product. This is our northstar value; 

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records. 

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

  1. A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
  2. Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
  3. Asking why, then why again — because accepting “this is just the way it is” is not good enough
  4. Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
  5. A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence. 

Location: This is a fully remote position. 


  • Unlimited vacation
  • Free Tia membership
  • Competitive stock option package
  • $300 one-time WFH stipend
  • $50/month phone and internet reimbursement 
  • Medical, dental, and vision benefits
  • 401k program (no matching at this time)
  • Top of the line 13" Macbook Pro 
  • Travel stipend for team off-sites

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