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Zone & Co

Marketing Operations Specialist

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About Zone & Co

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more.


Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific.


Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!

Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.


About the Role:

As the Marketing Operations Manager, you’ll be at the forefront of our marketing efforts, leveraging the latest technology and strategies to drive efficient lead generation, campaign attribution, and data analysis. Your insights will shape strategic decisions across the business, making a tangible impact on our growth trajectory.


Let’s talk about responsibilities:

  • Manage all aspects of marketing operations:

This includes but is not limited to the marketing automation platform, ABM platform, and all connected platforms. Monitor and maintain data quality and segmentations, build and manage email/forms/campaign architecture, ensure proper integrations across systems to automate lead and account insights to sales.


  • Own marketing analytics and performance reporting:

Responsible for enabling just-in-time visibility to accurate core metrics, campaign metrics, and other ad-hoc reporting and performance evaluation analysis. Own curation of all monthly marketing reports.

  • Partner with leadership to build in-depth views of marketing attribution:

Build a metrics model that supports detailed visibility of all engagement points within an account. Work on thresholds and tiering to support marketing attribution models and an understanding of what channels, content, and messages are supporting pipeline creation.

  • Support ABM and demand generation campaign management:

Build and maintain campaign architecture that supports clarity for performance evaluation. Ensure all forms transmit the proper data across systems.

  • Serve as a key linchpin between marketing and sales to drive flawless execution:

Optimize the lead hand-off and follow-up process. Keep a watchful eye on all leads and qualified accounts that should be activated by the sales team. Talk through follow-ups and make sure that a strong feedback loop exists to help marketing understand what is and isn’t working when leads and accounts are being worked by sales. Facilitate support with event outreach, campaign outreach, and cadence creation as necessary.

  • Drive innovation in the marketing operations approach and technology stack:

Educate the team on the latest ways to drive improved performance and efficiency through marketing operations processes and technology.


Requirements

Let’s talk about what you need to excel:

  • 3-5 years of Marketing Operations experience in a B2B technology organization.
  • Proficiency with Salesforce CRM, HubSpot, ZoomInfo, 6Sense, and other Martech platforms.
  • HubSpot certification
  • Strong communication skills and a collaborative mindset.
  • Excellent project management and analytical abilities.
  • Business-focused approach to technical challenges.
  • Thrives in a fast-paced environment with autonomy to make impactful decisions


Benefits

Let’s talk about how we’ll help you excel

  • Remote-First: Zone was founded as a remote company before working from home was the “cool” thing to do. We recognize good work can be done from anywhere when you have great people.
  • Unlimited Time Off - We know great work doesn’t happen without great rest. That’s why we’ve taken "time" off the table when it comes to vacations. Enjoy unlimited PTO for whatever your life requires.
  • Full Coverage - Zone offers fully paid health/dental insurance through BCBS, and also fully paid Life Insurance, Short Term Disability, and Long Term Disability.
  • Retirement Planning - We want you to be able to focus on today without worrying too much about your future. Zone offers each employee a 401(k) Program to help plan for retirement.



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