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Copywriter (Automotive Copy)

Hugo & Cat

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The background

We’re working with a world-leading automotive company to create inspiring, on-brand copy across emails, landing pages, and other marketing assets.

We’re looking for a talented Copywriter to join our creative team in North America. If you have experience helping businesses create inspiring, on-brand copy, and you’re passionate, communicative, organized, and love working closely with a super talented team, then this could be the role for you.

We’re looking for a writer who enjoys collaboration, can take responsibility for their work, works well under pressure and is comfortable working on multiple CRM projects at once.

The brief

You’ll work closely with a Client Director, Senior Designer & Strategy Lead to create editorial copy for a leading automotive brand, including: emails, landing page copy, articles, thought leadership, and social content based on an existing strategy and comms propositions. 

You’ll be responsible for ensuring the messaging is delivered clearly and consistently throughout, effectively applying the brand tone of voice and guidelines.



  • Creation of email copy on a weekly and monthly basis aligned to an agreed content calendar.
  • Support the creation of landing page copy following existing templates.
  • As needed, support the creation of social, and other marketing copy.
  • Work closely with internal teams and client partners to review and QA copy
  • Support the delivery of copy, working with the Project Manager in ensuring all delivery templates are correct.
  • Support the creation of creative briefs, in collaboration with the Client Director

What we would like to see

  • Portfolio with campaign, email/CRM and web copy examples
  • Experience working on consistent campaign work 
  • Expert at delivering quality creative copy within complex delivery workflows
  • Experience working with automotive brands
  • Expert in Email copy creation
  • Expert at editorial and social content copywriting
  • Basic grasp of Figma
  • Strategic thinker
  • Relentless attention to detail

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