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Demand Generation, Manager

WorldwideFull-Time$134K - $134K
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Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. Our code graph powers Cody, the most powerful and accurate AI coding assistant, as well as our Code Search product, which helps devs explore their entire codebase and make large-scale migrations and security fixes. We’re building software that builds software, and in doing so we’re making devs more productive and preparing for a world where a lot more code gets written.

It’s an exciting time to join Sourcegraph. AI has taken over the world, and we’ve spent the last 10 years building infrastructure that’s integral to making AI generated code more powerful and accurate. Our customers include 4/5 FAANG companies, 4 of the top 10 banks, government organizations, Uber, Plaid, and many other companies building the software that pushes the world forward. We’ve raised $225M at a $2.625B valuation from Andreessen HorowitzSequoiaRedpointCraft and others. We’re making ambitious bets on our future and we’re looking to hire exceptional people to join our team as we make Sourcegraph one of the biggest and most influential companies in the world.

Working hours

🌎 Given that we are an all-remote company and hire almost anywhere in the world, we don’t have a particular time-zone preference for this role.

✈️ Please note: This role will require travel up to 15% and during busier months (October & November) could be up to 50%.

Why this job is exciting

Sourcegraph is currently in search of a Demand Generation Manager who possesses a strong affinity for building pipeline, and thrives on the opportunity to create compelling and memorable marketing moments for our target market. This person will play a pivotal role in generating leads within our ICP, nurturing leads through the funnel, and generating inbound pipeline. You will partner closely with sales partners to ensure lead quality and support deal progression. As an individual contributor, this role offers ample potential to build and lead a team as our Marketing organization continues to evolve and expand.

📅 Within one month, you will…

  • Improve lead conversion rates from marketing qualified to sales accepted. 
  • Partner closely with agencies, marketing operations, and sales to implement an Account Based Marketing program that is measured on pipeline influenced, and opportunities sourced.
  • Created an event marketing plan that includes both owned and third party events relevant to our target audiences.

📅 Within three months, you will…

  • Closed ACV sourced by ABM efforts
  • Executed field events in partnership with DevRel and Sales
  • Developed a video marketing and webinar strategy

📅 Within six months, you will…

  • Develop a reporting framework and optimization strategy for digital marketing, events, and webinars. 
  • Be a core driver for new business pipeline generation

📅 Within one year, you will…

  • Have developed a best-in-class marketing program strategy correlated to funnel stage, segment, and intent.

About you 

  • Technology B2B Marketing (developer marketing is a plus), typically obtained in 5+ years, with at least 2 years of experience owning the execution and strategy behind events and digital marketing campaigns.
  • MAP, email marketing, and Salesforce experience required (HubSpot knowledge is a plus)
  • Experience owning event marketing with event investments ranging from small targeted engagements to large tradeshows.
  • Both creative and analytical, organized, detail-oriented, self-starter
  • Must possess excellent communication and organizational skills, especially as it relates to pipeline and funnel reporting.
  • Innovative thinker, creative problem solver and effectively manage multiple ongoing marketing programs in a fast-paced, fluid environment
  • Capable of breaking down silos and engaging cross-functional teams including working with product, technology, and customer-facing teams such as sales, GTM, and customer experience.
  • Experience owning ABM, refining ICPs, and managing a large digital marketing and event budget


📊 This job is an IC3. You can read more about our job leveling philosophy in our Handbook.


💸 We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. You will have the flexibility to work and live anywhere in the world (unless specified otherwise in the job description), and we’ll never take your location or current/past salary information into account when determining your compensation. As an open and transparent company that values equitable and competitive compensation for everyone, our compensation ranges are visible to every single Sourcegraph Teammate. To determine your salary, we use a number of market and data-driven salary sources and target the high-end of the range, ensuring that we’re always paying above market regardless of where you live in the world.  

💰 The target compensation for this role is $133,500.00 USD.

📈 In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Interview process 

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all! 

We expect the interview process to take 4.5 hours in total.

👋 Introduction Stage - we have initial conversations to get to know you better…

🧑‍💻 Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team…

  • [60m] Resume Deep Dive - Kelsey Nagel & Shannon King
  • [45m] Peer Interview
  • [45m] Cross-functional Collaboration with Sales 

🎉 Final Interview Stage - we move you to our final round, where you meet cross-functional partners and gain a better understanding of our business and values holistically…

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn more about us

To create a product that serves the needs of all developers, we are building a diverse all-remote team that is distributed across the world. Sourcegraph is an equal opportunity workplace; we welcome people from all backgrounds and communities. 

We provide competitive compensation and practical benefits to keep you happy and healthy so that you can do your best work.  

Learn more about what it is like to work at Sourcegraph by reading our handbook.

We want to ensure Sourcegraph is an environment that suits your working style and empowers you to do your best work, so we are eager to answer any questions that you have about us at any point in the interview process.

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